Making the complex simple

I'm passionate about user research because it's essential to building products that people actually want. When we fail to conduct user research, we're basing our decisions on assumptions instead of actual data.

My approach is holistic: I'm not just a designer I'm also a strategist and problem solver who loves working with teams to find solutions that are unique, tailored, and delightful—and also scalable, cost-effective, and efficient.

Design thinking involves the whole team working together from ideation to implementation. It allows us to think about how to approach a problem, instead of relying on our own individual skillsets.

I have found that user testing has been an essential part of my process for creating new products. User testing helps me get feedback from real people about what they like, what they don't like, and why they feel that way. This information allows me to make changes based on what users really need rather than solely relying on assumptions.